The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Green Pencil
Points: 90.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Sustainable Development Goals
Points: 90.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Design for Good
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Design for Good
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 45.00
Heaven Fish
Agency: Ogilvy Honduras
Client: Regal Springs
Category: Popular Culture Impact
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data Visualization / Static
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: P.O.P. & In-Store / Series
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Experiential & Installations / Brand Installations
Points: 45.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.00
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 45.00
The Stories That Killed Us
Agency: Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client: Propuesta Cívica A.C.
Category: Direction / Series
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Books / Booklets / Brochures
Points: 45.00
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre
Category: Customer Experience / CX
Points: 45.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Best of Pharma
Points: 30.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 22.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 22.50
BlindSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket
Category: Events & Experiential
Points: 21.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 21.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Public Relations for Good
Points: 21.00
Popeyes 50+
Agency: GUT Mexico City
Client: Restaurant Brands International
Category: Public Relations for Good
Points: 21.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 21.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 21.00
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus
Category: Events / In-Person
Points: 21.00
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma
Category: Events / Hybrid
Points: 21.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Commerce
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Billboards & Transit / Series
Points: 21.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé
Category: Gaming for Good
Points: 21.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Utility
Points: 21.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Products for Good
Points: 21.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Low Budget
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Newspaper / Series
Points: 21.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Use of AI / Visuals
Points: 21.00
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Craft / Art Direction
Points: 15.75
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 15.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Online & Mobile
Points: 15.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Craft / Use of Technology
Points: 15.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 10.50
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER
Category: Brand Identity
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Packaging / Sustainable
Points: 9.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Commerce
Points: 9.00
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King
Category: Digital & Online / Gaming
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Direct Marketing for Good
Points: 9.00
Heaven Fish
Agency: Ogilvy Honduras
Client: Regal Springs
Category: Direct Marketing for Good
Points: 9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Green Pencil
Award:
2024 Green Pencil Green Pencil
Points:
90.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Regal Springs
Title:
Heaven Fish
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Direction / Series
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Award:
2024 Pharma Best of Discipline Pencil
Points:
30.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
22.50
Client:
Music Vibe / Fun Ticket
Title:
BlindSeats
Category:
Events & Experiential
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Restaurant Brands International
Title:
Popeyes 50+
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Gaming for Good
Award:
2024 Gaming Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Award:
2024 Pharma Silver Pencil
Points:
15.75
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
15.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Award:
2024 Pharma Gold Pencil
Points:
15.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Award:
2024 Pharma Gold Pencil
Points:
15.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
podHER
Title:
The Congregation
Category:
Brand Identity
Award:
2024 Health & Wellness Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
10.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Mission: Whopper
Category:
Digital & Online / Gaming
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Regal Springs
Title:
Heaven Fish
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
